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Mission
Statement
Our motto here at Digiwaxx is “Still Breakin’ Boundaries.” When
we started Digiwaxx in 1998, our goal was to create a means
through which artists could get their music directly to
the consumer. We wanted to break down the barriers that
prevented consumers from accessing all the great music
that we were dealing with every day. We realized that the
internet was the great equalizer, and made it our singular
mission to utilize the internet and technology to get our
message to the masses.
The focus of Digiwaxx has also been the dj, because the
dj has always influenced culture. House, rock, country,
drum and bass, Hip-Hop, R&B, reggae or funk music--whatever
the dj spins captures the minds, hearts and bodies of the
masses. Thus, building a network of djs worldwide became
an integral part of Digiwaxx’s culture.
Over the years we have worked tirelessly to find the hottest
new and exclusive music, create the freshest mixes, and
utilize the internet and technology in ways that were never
before contemplated. Our passion for music has grown, as
has our network of tastemakers and tech savvy partners
across the globe. Digiwaxx represents the new face of the
entertainment technology company, seamlessly fusing art,
music, lifestyle, culture and technology.
Whether we are promoting a hot new single from an established
artist, introducing the latest multimedia player, or launching
a revolutionary web-based application, we at Digiwaxx remain
committed to Breakin’ Boundaries. |
What is Digiwaxx?
Digiwaxx Media is the global platform for digital music promotion and innovative influencer marketing. Founded in 1998 by Corey Llewellyn and Andrew Edgar, Digiwaxx is a, multifaceted technology and media firm that specializes in entertainment marketing and promotion. With over 17,000 exclusively served members around the world, Digiwaxx relies on top-tier DJs and elite music promotion specialists as the heart of its brand. The first service of its kind, Digiwaxx Media
WHY IT WORKS:
With several independent departments dedicated to the promotion and marketing of discrete projects, Digiwaxx Media capitalizes on its industry expertise and technological innovations for every client. With over 17,000 exclusively served members around the world comprised of DJs, music promotion specialists, top-tier music executives, and other tastemakers, Digiwaxx serves an exclusive enclave of industry professionals.
SERVICES:
Digital Waxx Service™
The Digital Waxx Service is the first membership-only, web-based application that allows record labels to distribute their promotional materials electronically to carefully selected DJs, tastemakers, and musical influencers worldwide. It features a custom built feedback tracking system, which has become a critical research and marketing platform for Digiwaxx clients.
Spinworld Music Promotions™
The Spinworld department is the music promotional arm of Digiwaxx Media. This division serves as an extension of the Digital Waxx Service™, employing a combination of services and relationships to obtain airplay and exposure through various mediums. Spinworld promotes clients’ products through mix shows and tapes, as well as online and college radio. Techniques range from one-on-one DJ calls to product cross-promotions with DJ's and on-air personalities to gain support and spins on our clients’ projects.
Digiwaxx I/O™
Digiwaxx I/O is the firm’s Influencer Outreach and marketing unit. Capitalizing on Digiwaxx’s reach into the music industry the team administers cross-promotional opportunities to meet the clients’ goals. The I/O model incorporates product seeding, messaging, lifestyle events, and brand consulting to exceed client objectives.
EXECUTIVE TEAM:
Corey “CL” Llewellyn – Co-founder/President/CEO. CL is a seasoned music magnate with more than a dozen years experience promoting and marketing urban music. CL was the National Director of Rap Promotion for Elektra Entertainment Group and left his positive mark before moving on to pursue Digiwaxx Media full time.
Drew “D-Major” Edgar – Co-founder/COO – Drew is a master of graphic design and operational logistics. He has over 12 years under his belt in the multimedia marketing field. He’s served as the Senior Art Director for Skyworks Technologies, Digital Instincts and Spoiled Rotten Entertainment. His creativity also extends into music production.
Neil “Nifty” Caesar – CFO/General Manager. Neil brings over ten years of broad experience working with some of the nations finest financial institutions, including State Farm, MetLife and Bank of America. Neil contributes his sharp business acumen and make-it-happen attitude to advance the Digiwaxx movement into the stratosphere
ADDITIONAL INFO:
For additional information, visit www.digiwaxx.com, call 212-665-8607, or e-mail business@digiwaxx.com
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